Evergreen Herbs

CUDO led a complete design brand direction overhaul of Evergreen's entire product lineup - from herb blends and seasoning pastes to fresh salsa, produce packaging, and trade show experiences.

Evergreen needed a unified brand system that could stretch across a diverse product portfolio - herb blends, organic seasoning pastes, fresh salsa, and farm-fresh produce - while standing out in competitive grocery retail and communicating freshness, quality, and culinary adventure.

CUDO developed a comprehensive brand architecture with a bold, flavour-forward visual identity. Each product line received its own distinct colour system and graphic language - from the globally inspired pattern borders on the Greek and Indian herb blends, to the clean botanical illustrations on the Roots Organic seasoning pastes, to the vibrant appetite-appeal design of the Fresh Salsa line. We extended the brand into experiential with a stunning trade show booth designed as a farm-market "Fields of Flavour" experience. Even the produce packaging - like the Farm Fresh Veggie Box - carries the brand's signature green and "Fresh Flavour Inside!" promise.

A cohesive, shelf-dominant brand family that elevates every touchpoint - from retail packaging to trade show floors. Evergreen now commands attention across the full grocery aisle with a brand system that is instantly recognizable, beautifully differentiated, and unmistakably fresh.