MSH Nation

CUDO is a co-founder of MSH Nation, a fast-rising BBQ and grilling brand on a mission to redefine what heat and flavour mean. From product naming and brand narrative to advertising, marketing, celebrity partnerships, and digital campaigns - CUDO built it all.

Build a BBQ brand from the ground up that could compete in the crowded American grilling market while establishing authentic credibility with backyard enthusiasts, competitive pitmasters, and home cooks alike.

CUDO spearheaded the creation of the entire MSH Nation brand - naming each product line, crafting the brand narrative around the mission to redefine heat and flavour. Designing all the product labels, building and managing the Shopify e-commerce platform, developing advertising and digital marketing campaigns, and leading celebrity and brand cross-pollination activations. Every creative touchpoint - from the MSH circular lockup to the fire-driven visual identity - was born in the CUDO studio.

MSH Nation is now becoming a major force in the BBQ and grilling market across the USA. With a growing portfolio of spice rubs, sauces, seasonings, salts, and beef jerky under the MSH Nation umbrella, the brand has captured the hearts and palates of backyard BBQ enthusiasts and discerning home cooks. Available at mshnation.com.