West Orange Tennis Club

A modern, sleek identity for a renowned tennis club in New Jersey - extended into a full social media campaign system around summer camps, play zones, bookings, and the rallying spirit of the club.

Modernize a historic tennis club's brand while honoring its legacy and attracting new members - especially families seeking summer camps and creative outlets for their children.

Developed a refined, contemporary brand identity anchored by the new tagline "Rallying Together Since 1969" - rallying behind community, rallying behind players. CUDO then extended the brand into a full social media campaign system: play zone ads targeting parents who need a safer place for their kids during summer, creative outlet campaigns for children who need structured activity, and the "Rallying Together Since 1969" heritage series celebrating the club's long-standing legacy. The bold blue and orange palette creates instant recognition across every digital touchpoint.

A refreshed brand that has attracted new members while maintaining the loyalty of existing ones. The social campaign system drives consistent bookings and camp registrations, positioning West Orange Tennis Club as the premier family destination for tennis and summer activities in New Jersey.