White Gold Pink Himalayan Sea Salt

CUDO transformed Sergio Steele's White Gold Pink Himalayan Salt concept into a cohesive, chef-driven brand with a complete lineup of six distinct sea salt blends, each designed to elevate flavours worldwide.

Create a premium salt brand that stands out in a crowded market while appealing to both professional chefs and home cooks. Build a product line with enough range to cover global cuisines without losing brand unity.

Developed a sophisticated brand identity anchored by the White Gold Pink Himalayan Sea Salt Blends master logo. Each variant - Aztec Taco Seasoning, Chef's Kiss All Purpose, Floridian Seafood, Gentlemen's Steak House Truffle Dusted, Mardi Gras Cajun, and Texas Barbecue Grill Seasoning - carries its own colour story and cultural pattern language while sharing the iconic mountain crest and gold border system. The result is a shelf-dominant family that reads as one brand across six distinct flavour territories.

A cohesive brand family that captures culinary excellence across six flavour territories. From taco night to steakhouse grilling, seafood to Cajun heat, White Gold now commands shelf presence in the competitive spice market.