WE HAVE A NEW VOICE. NEW GOALS.

A NEW BRAND TO REFLECT OUR TRUST,

CONFIDENCE AND KNOWLEDGE

Oriana Financial’s re-branding was created to reflect their new Brand Pillars. TRUST, CONFIDENCE, KNOWLEDGE

Brand Terms: PROFESSIONAL • INTEGRATED • CONNECTED • EMPATHETIC • TRUSTWORTHY

The word mark letters are clear and easy to identify from a distance. The logo concept depicts the evolution of the Oriana brand. The design is modern and brings a certain tech feel along with innovation and forward thinking solutions. 

The Oriana Financial brand mark is designed to apply well to a variety of applications and surfaces and stay recognizable even from a distance. It will be seen on various brand attributes.