A COMPLETE PLANT-BASED

MEAL REPLACEMENT

Our first meeting with Phox Foods to discuss their new product HEAL left us inspired and we had an overwhelming need to help and create not only a brand but a legacy.

Founder, Paul Tylla’s wife Linda was diagnosed with ALS, her health quickly declined. She became reliant on feeding tubes that funneled synthetic ingredients into her body. Paul took his home formula and along with top food scientist to created HEAL. This all natural solution provides protein, vitamins, probiotics, and phyto-nutrients, and is exactly what Linda deserved to have! This was a huge responsibility and honour to be asked. After our extensive brand discovery and strategy we created a powerful brand identity that spoke to the core benefits of this plant-based meal replacement. We created a new tagline for the website that drove home the benefits of HEAL - healinameal.com